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Tuesday, June 15, 2010

Huggies stylin' jean diaper ad: Trendy, cute or offensive?

Have you seen the latest from Huggies? It's been out for over a week now, and it's getting a lot of attention. Created to capture the attention of fashion-conscious mothers, it's becoming a controversial ad. What do you think?




As a homeschooling, stay-at-home mom of 3 who are thankfully now out of diapers, I can see the cuteness in the idea of a jean-look diaper. I used many cotton diaper covers just to maintain fashion. In fact, my initial reaction when I saw a coupon for the diaper was, "Oh, how cute!" Then, I saw the ad. My son, was listening in the room and immediately asked, "what did he just say?" While the diaper itself may be trendy and cute, the Huggies' marketing team has earned their money on this one for the simple fact that it's capturing the attention of viewers - Whether that's good or tacky is yet to be seen.

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